Brand story: the story of the origin of Arrow brand

The United States Wrigley Company (Wrigley. Company) by William. Mr. Wrigley (William Wrigley Jr.) was founded in 1891.

The Wrigley Company is headquartered in Chicago, United States. The Wrigley Building, which stands on the Chicago River, was built in 1920 and has been a landmark building in Chicago after the completion of 1924.

Wrigley Company in 1919 that has become a public company, its stock from 1923 at the New York stock exchange listing. It also laid the foundation for the development of various brands in the field of Arrow!

At the beginning of Arrow

The spring of 1891, William - Wrigley (William Wrigley Jr.) from Philadelphia to Chicago. At the age of 29, he had only $32 in his pocket, but he had an ambitious ambition to start a business. In addition to the surge of enthusiasm and energy, Mr. Reggae also has a different gift of sales. William's father is a soap maker, a child learns to hold his small basket in Philadelphia street selling "Wrigley" brand detergent soap, and the young sales channel.

Mr. Reggae's career in Chicago began with the sale of "reagli" soap. He sent gifts such as soda powder to merchants as an extra promotion. Soon, more than soda soap Qiaoxiao, he would make a prompt decision to start a soda sale. The beginning of 1892, Mr. Wrigley each sell a soda cans to businesses with two chewing gum. This gift program has been a great success, and once again it will make the gums as a gift more potential than the main product.

At the time, the United States had at least a dozen chewing gum producers, but the whole industry was still in a toddler stage. Mr. Reggae has decided that the chewing gum is a product of the business he is looking for. He began to use his name as a brand distribution gum. ("Arrow English" formerly known as "Wrigley" brand, Chinese translation company to directly convey the brand long arrow recognition elements.)

In the whole industry based on the easier said than done! Compared with Arrow products were unknown, other companies have begun to take the reputation of products. Start at the beginning, William - Wrigley in business is quite hands-on. He is always able to think of the customers and the needs of the customers. He believed that the visit is always so God helps those who help themselves, wholesalers and retailers across the United States fatigued with the journey. With the development of the company, Mr reagli has shown his extraordinary leadership, and he always inspires and inspires people around him.

A lowly born soap salesman

William Legli was born in rural Philadelphia. The family had a hard life in a small factory of cheap soap refinery by his father.

Because young William Legli was stubborn and active, teachers and students in rural primary school as "obstinate, typical bad boy". About 10 years old, he unleashed to neighboring New York, by doing odd jobs around a few weeks before returning home. At the age of 11, he threw a pie to the school gate of the school, was finally out of school in rural primary school.

Many years later, he warned the posterity: "no matter what I was like at that time, I learned a lesson from that: polite people can be popular and succeed."

After being expelled from school, his angry father gave him the most exhausting job in the small soap factory: a wooden oar and stir up some boiling materials in the soap pots, so that they could not precipitate.

At the age of 13, William - Legree began carrying baskets filled with soap, go from home to home to sell.

From the age of 16, William - Legree drove started alone with soap, to visit Philadelphia, New York, England and other places of rural small shopkeepers, persuade them to become his father's soap dealer. His first successful business was to get a small store owner 1.18 dollars in soap after running 4 times.

In the long experience of soap salesman, William Legli learned that: the successful marketing needs "do not give up easily and firmly, with all kinds of people friendly mentality"; and one of the most practical skills is always polite, always have patience, never a pointless argument; and don't forget to each customer should express my sincere thanks and warm". Discovery of business opportunities in marketing innovation

The spring of 1891, the 29 year old William Legli with independent entrepreneurial dreams, with his wife and children and pocket only $32, came to the bustling city of new Chicago was registered in their own name Legli (Wrigley Company) Wrigley Company. Arrow accomplished the diversified development of the world's leading brands! It is also a brand representative in all fields of the world.

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